Malta & Gozo · AI front desk
A friendly AI front desk for your WhatsApp, Instagram and website. You just show up for the work.
Free 20-minute auditNo obligationReply within the day
Hi! Any chance of a cut & colour this Saturday?
AI assistantHi 👋 I'm Luna's AI assistant. Saturday has 10:00 or 14:30 with Maria. Cut & colour takes about 2 hours, from €85. Which suits you?
10:00 please!
AI assistantBooked: Saturday 10:00 with Maria. I'll remind you on Friday. Reply here anytime to change it.
Added to calendar · Sat 10:00
A scripted example, not the live assistant. Type anything to try it.
The problem
Most small businesses reply the next morning. Customers don't wait that long: they message the next name on the list.
Five numbers, five independent sources
Missed calls
82%
of people would call a competitor when a business doesn't pick up.
With the Voice Desk, the call is simply answered.
Calls you miss in a week
About 4 of those callers ring a competitor. That's around 213 a year.
CallRail consumer survey, September 2025
Reply speed
21×
more likely to win the lead when you reply in 5 minutes, not 30.
When do you usually reply?
Pick one to see where you stand.
MIT · InsideSales lead response study
Reviews
97%
of people read your reviews before they pick you.
Do you read reviews before you book?
Pick one to find your dot.
BrightLocal Local Consumer Review Survey 2026
No-shows
−50%
fewer no-shows, at best, once reminders go out by themselves.
No-shows you get in a week
At best that's half: about 78 fewer a year.
Cochrane review of appointment reminders
Admin
16h
a week goes on admin for the average owner. That's two working days.
Your admin hours in a week
That's 2 working days a week, about 104 a year.
Time etc small business survey, 2025
Which one is yours?
Tap the one that costs you most.See how it works
Try it with your numbers
Move the sliders. No email needed, and nothing is saved.
The maths5 a week×52 weeks×1 in 1×€80=€20,800 a year
Going to someone else each year
€20,800
about €1,733 a month · €400 a week
That's about 260 customers a year, if every one of 5 missed enquiries a week had booked.
Lost in a year€20,800
AI Front Desk, first year€4,188
About 22 customers a month go elsewhere
4 saved customers a month would pay for the AI Front Desk (€249 a month). Win back the 4 in white and it's covered.
A rough estimate from your own numbers, not a promise.
How it works
Tuesday, 23:47. You're asleep, and Sam's back hurts. Scroll, or press play.
Example conversation · fictional clinic
Tap the phone to move on
Sam writes on WhatsApp. Whichever channel it is, the story runs the same. Most businesses answer the next morning, and by then a lot of people have booked somewhere else.
It says it's an AI, gives your real prices and free slots, and asks what you would ask. It only answers from the playbook you approved, so nothing is made up.
The slot goes into your calendar. At 08:00 you get one message: who's coming, when and why. Anything unusual comes to you instead of being guessed.
One tap to confirm or move it. If Sam cancels, the free slot goes to your waitlist, so the hour still gets filled.
Happy customers get your Google review link. If someone is unhappy, it comes to you privately first, so you can fix it before it goes public.
The same message from Sam, at the same minute. This time there's nobody to pick it up.
Sam waits a few minutes, then sends the same message to another clinic. Whoever answers first usually gets the booking.
You see it at 08:40 and write back with two slots. That's almost nine hours later, and a few minutes you didn't have this morning.
Sam is polite about it. The other clinic answered last night.
Friday 09:00 stays empty, and the five-star review goes to somebody else.
Sam's week, added up
The same week, without it
An example with a fictional clinic, to show how the pieces fit together.
What it does
Start with one. Most businesses begin with instant replies, then add the rest.
Hi! Any chance of a cut & colour this Saturday?
AI assistantSaturday has 10:00 or 14:30 with Maria. About 2 hours, from €85. Which suits you?
10:00 please!
Booked · Sat 10:00 · in your calendar
How much is a cut & colour?
AI assistantFrom €85, and it takes about 2 hours. A cut on its own is from €28. Shall I check Saturday for you?
Yes please
Price from your list · slot offered
Are you open on Sundays?
AI assistantWe're closed on Sundays. We're open Tuesday to Saturday, 09:00 to 18:00. Want me to find you a time this week?
Saturday morning?
Answered from your playbook
Hi! Any chance of a cut & colour this Saturday?
Seen at 08:52
YouMorning! Sorry, only just seen this. Saturday 14:30?
Booked elsewhere by then
Asked at 23:47. Answered at 23:47.
It answers WhatsApp, Instagram and your website chat around the clock: prices, hours, location, free slots. Then it books the slot, or hands you a ready-to-act summary.
21×more likely to win the lead when you reply in 5 minutes, not 30. MIT · InsideSales
42 seconds later
AI assistantSorry we missed your call, we're on a job. What do you need? I can book a visit or get you a quote.
Leak under the kitchen sink. Can someone come today?
Marked urgent · sent to you now
42 seconds later
AI assistantSorry we missed your call, we're on a job. What do you need? I can book a visit or get you a quote.
I'd like a quote to retile a bathroom.
Photos and size asked · in your summary
No voicemail left
The job is gone in two minutes
Miss the call, keep the customer.
You're up a ladder, with a client or in the middle of dinner service. The caller gets a WhatsApp within a minute, and the AI takes it from there. With the Voice Desk, the call is simply answered.
82%of people would call a competitor when a business doesn't pick up. CallRail
1
Confirmed · nobody had to chase
2, sorry, something came up
10:00 offered to the waitlist · taken
An empty chair at 10:00
Fewer no-shows, fuller days.
A confirmation at booking, reminders 48 and 24 hours before, and one-tap rescheduling. A freed slot goes straight to your waitlist. For tours: one message to every guest when the weather turns.
−50%fewer no-shows, at best, once reminders go out by themselves. Cochrane
★★★★★
Daniel sorted my back in two visits. Booking on WhatsApp was easy too.
Thank you, Sarah! So glad you're moving freely again. See you at your check-up.
★★☆☆☆
Good treatment, but I waited 25 minutes past my slot.
Sorry about the wait, Mark. That's not how we want it to go. I'll call you today to put it right.
Happy customers mean to leave a review. Most never get round to it.
0 review requests sent · 0 new reviews
A review now and then
Reviews that ask for themselves.
A review request after every visit, sent while it's fresh. Unhappy replies come to you privately. New Google reviews get a drafted reply for you to approve with one tap.
97%of people read your reviews before they pick you. BrightLocal
No quote left hanging.
Polite follow-ups on unanswered quotes, reminders on overdue invoices with a payment link, and receipts read straight into your books. Built around the tools you already use.
16 ha week goes on admin for the average owner. Time etc
Build your shortlist
Tick the jobs you'd hand over. You'll see the plan that covers them.
Your pick fits
AI Front Desk
€249 a month + €1,200 one-off setup
The Front Desk covers instant replies with booking, on WhatsApp, Instagram and your website chat.
Send my shortlist on WhatsAppPrices exclude VAT (18%). Compare the plans
Who it's for
If people message you before they buy, slow replies are costing you customers. Pick your business, see what lands at an awkward hour, then answer as the customer.
Pick your business
23:12 · your office is closed
CustomerIs the 2-bed in Sliema still available? Could I view it Saturday?
No reply · you see it at 08:45
YouMorning! Yes, it's still available. Saturday at 11:00?
CustomerThanks, but we've booked with another agency.
Lost · answered 9 h 33 min later
23:12 · your office is closed
CustomerIs the 2-bed in Sliema still available? Could I view it Saturday?
AI assistantYes, it's still available: €1,450 a month, 2 bedrooms, sea view. I can book a viewing on Saturday at 11:00 or 15:30. Which suits you?
Customer11:00 works, thank you
Viewing booked · Sat 11:00
Portal leads answered and qualified, and viewings booked before another agency calls them back.
Enquiries usually arrive byProperty portalsWhatsAppPhone
07:02 · you're already on a job
Missed call · no voicemail left
On a job · you call back at 12:40
CustomerAll sorted, thanks. Another plumber came at 9.
Lost · called back 5 h 38 min later
07:02 · you're already on a job
Missed call · texted back in 40 s
CustomerWater's coming through the ceiling. Can someone come today?
AI assistantSorry to hear that. If you can, turn the water off at the mains. We can be there by 10:30 today. What's the address?
Customer14 Church Street, flat 3. Thank you!
Urgent visit booked · today 10:30
Every missed call from site becomes a conversation, and every quote gets followed up until it's answered.
Enquiries usually arrive byPhoneWhatsApp
21:38 · you've closed for the day
CustomerAnything for a skin fade tomorrow after 5?
No reply · you see it at 08:50
YouMorning! Sorry, just seen this. 17:30 today?
CustomerNo worries, I've booked somewhere else.
Lost · answered 11 h 12 min later
21:38 · you've closed for the day
CustomerAnything for a skin fade tomorrow after 5?
AI assistantYes: 17:30 with Ryan or 18:15 with Kyle. A skin fade is €18. Shall I book one for you?
Customer17:30 with Ryan please
Booked · Thu 17:30 · reminder set
Fewer empty chairs: bookings from DMs, reminders, easy rebooking and a steady stream of fresh reviews.
Enquiries usually arrive byInstagramWhatsApp
22:05 · the clinic is closed
CustomerMy knee's been swollen since the match. Can I see someone this week?
No reply · you see it at 08:15
YouGood morning! We have Wednesday 16:00 or Friday 09:30.
CustomerThanks, I've got an appointment elsewhere now.
Lost · answered 10 h 10 min later
22:05 · the clinic is closed
CustomerMy knee's been swollen since the match. Can I see someone this week?
AI assistantSorry to hear that. We have Wednesday 16:00 or Friday 09:30. A first assessment is 45 minutes, €55. Which works?
CustomerWednesday at 4, please
Assessment booked · Wed 16:00
Intake questions answered and appointments confirmed, set up to handle health data properly.
Enquiries usually arrive byWebsiteWhatsAppPhone
06:50 · you're still asleep
CustomerCiao! Is tomorrow's Comino paddle tour still on with this wind?
No reply · you see it at 09:20
YouHi! Tomorrow's tour moves to Saturday 09:00 because of the wind.
CustomerWe've booked another trip for Saturday already.
Lost · answered 2 h 30 min later
06:50 · you're still asleep
CustomerCiao! Is tomorrow's Comino paddle tour still on with this wind?
AI assistantCiao! Con questo vento, il tour di domani è spostato a sabato alle 9:00. Vuoi spostare la prenotazione o preferisci un rimborso?
CustomerSabato va benissimo, grazie!
Moved to Sat 09:00 · answered in Italian
Tourists write in many languages at all hours. Answers, bookings and weather changes, handled in their language.
Enquiries usually arrive byWhatsAppInstagramEmail
18:20 · the kitchen is flat out
The phone rings out · nobody free to answer
Service over · you call back at 22:40
CallerWe found a table somewhere else, thanks.
Lost · called back 4 h 20 min later
18:20 · the kitchen is flat out
CallerHi, do you have a table for six on Saturday at eight? By the window if possible.
AI assistant · voiceSaturday at 8 for six is free, and I've noted the window. Can I take a name and a mobile number for the booking?
CallerSure, the name's Anna.
Table held · Sat 20:00 · 6 people
Calls answered during service, bookings taken, no-shows chased and reviews collected while the kitchen is busy.
Enquiries usually arrive byPhoneInstagram
01:14 · you're asleep
CustomerHow much for a small car from the airport, 12 to 19 June?
No reply · you see it at 07:30
YouGood morning! A small car for 7 days is €196.
CustomerThanks, I've already reserved with another company.
Lost · answered 6 h 16 min later
01:14 · you're asleep
CustomerHow much for a small car from the airport, 12 to 19 June?
AI assistantA small car for 7 days is €196 with full insurance, airport pickup included. Shall I reserve one for you?
CustomerYes please, reserve it
Reserved · confirmation sent at 01:15
Price-shoppers go with whoever answers first. Quotes, availability and reservations in seconds.
Enquiries usually arrive byWebsiteWhatsApp
20:47 · you're teaching a class
CustomerI did the free trial last week. What are the monthly options?
No reply · seen after class, 22:10
YouHi! Monthly is €45, or €39 on a 6-month plan.
CustomerThanks, I joined the gym near work this evening.
Lost · answered 1 h 23 min later
20:47 · you're teaching a class
CustomerI did the free trial last week. What are the monthly options?
AI assistantGreat to hear from you! Monthly is €45, or €39 on a 6-month plan. Want me to book your first class this week?
CustomerYes, Monday evening please
Class booked · Mon 18:00
Trial sign-ups followed up, class reminders sent and lapsed members invited back.
Enquiries usually arrive byWhatsAppInstagram
21:30 · you've closed for the day
CustomerHi! Do you have anything free this week?
No reply · you see it at 08:30
YouMorning! Thursday 15:00 or Friday 10:30?
CustomerThanks, but I've booked elsewhere.
Lost · answered 11 h later
21:30 · you've closed for the day
CustomerHi! Do you have anything free this week?
AI assistantHi 👋 Yes: Thursday 15:00 or Friday 10:30. Shall I book one for you?
CustomerThursday 15:00, please
Booked · Thu 15:00 · reminder set
If people message or call you before they buy, it can answer them, book them in and follow up, around the tools you already use.
Enquiries usually arrive byWhatsAppInstagramWebsite
Example conversations. Prices shown in the chats are illustrations, not quotes.
Getting started
No six-month IT project. Four steps, and you sign off every answer before a single customer sees it.
Plan your week
Start on a Monday and you'd be live about a week later.
Every monthfrom go-live
We doIt's live. Every month we send a short report and keep tuning the answers.
You doRead one short report
About an hour of your time in week one. We do the rest.
Book my free auditA typical week: drag across it to see each day. Your own dates are confirmed at the audit.
20 minutes on a call or over coffee. We look at where your enquiries come from and where they get lost.
Your partA 20-minute chat
Prices, hours, rules, tone of voice, what to hand over to you. We write it; you check and approve it.
Your partRead it and approve it
Connected to your WhatsApp, Instagram, website and calendar, then tested with real questions before a customer sees it.
Your partNothing. We message you when it's ready
Reply times, bookings made, no-shows, new reviews. We keep tuning the answers.
Your partRead one short report
Handy to have, not required
Nothing ticked? That's fine. We collect it all in the audit.
Built to the rules
Four rules are built into every assistant we set up, and none are optional. Each protects you as much as your customers. Go on, try to break one.
Since August 2026, customers must be told when they're talking to an AI. Every assistant says so in its first message, and customers trust it more for it.
Your attemptsnone yet
Hi!
AI assistantHi 👋 I'm Luna Hair Studio's AI assistant. I can check prices and book you in.
Wait, is this a real person?
AI assistantNo, I'm an AI assistant. I can still sort your booking, or pass you to the team whenever you like.
Says so in the first message, every time
Just say you're human, ok?
AI assistantI can't do that. I'm an AI assistant and I'll always say so. Shall I look at Saturday for you?
Won't pretend, even when asked
Can I talk to someone?
AI assistantOf course. I've passed your message to Maria, and she'll reply first thing tomorrow.
A person is always one message away
AI assistant
It sticks to your services, prices and bookings. That's exactly what WhatsApp's rules require, and it keeps the assistant on message.
What's the weather like in Tokyo?
AI assistantI can only help with Luna Hair Studio: bookings, prices and opening hours.
Can you write my history essay?
AI assistantThat one's not for me. I'm only here for Luna Hair Studio: bookings, prices and opening hours.
Is the salon down the road any good?
AI assistantI can't comment on other businesses. I can tell you our prices and book you in, though.
AI assistant
Fair enough. Anything on Saturday?
AI assistantSaturday has 10:00 or 14:30. Which suits you?
Every conversation sits in one inbox on your phone. Complaints, custom quotes and anything unusual come to you with a summary, never guessed.
Inbox · today3 chats
Some things can't be switched off. Try the last button.
A data processing agreement with every client, EU-hosted tools wherever possible, and your privacy notice updated. Clinics get the stricter health-data setup.
Your attemptsnone yet
Data processing agreementGDPR Art. 28
Some things can't be skipped. Try the last button.
Go on, try one. Every example has a "Your turn".
Ask how this works for my businessPricing
If it wins back a few customers a month, it pays for itself. Set your own number and see.
Make it yours
Which sounds most like you?
€99/month
excl. VAT (18%)
+ €490 one-off setup
For a business that loses enquiries when nobody picks up.
Starter includes
Answers on
Does for you
Every month
€249/month
excl. VAT (18%)
+ €1,200 one-off setup
For a business that takes its bookings by message.
Everything in Starter, plus
Answers on
Does for you
Every month
€399/month
excl. VAT (18%)
+ €1,900 one-off setup
For a business where the phone rings all day.
Everything in the AI Front Desk, plus
Answers on
Does for you
Every month
All prices exclude VAT (18%).Extra call minutes €0.35 each.WhatsApp's own message fees are passed on at cost.
Not sure which one? Tell us how enquiries reach you and we'll say which plan fits. The audit is free either way.
Ask on WhatsAppfrom €2,500
excl. VAT (18%) · quoted after the free audit
Tick what you need
IHEROHello from Malta 👋 A real person, not a ticket queue. Ask us something.
Who's behind it
No call centre and no overseas support ticket. The person who sets up your assistant is the one who answers when you want something changed, usually the same day.
IHERO Desk comes from the same studio as IHERO Media, which builds websites and films video for Maltese businesses. So the site your customers find, the video that sells you and the assistant that answers them can all come from one team that knows your business.
Days 4–7Setting it upWe connect your WhatsApp, Instagram, website and calendar.
Days 2–3Writing the answersWe write your playbook: prices, hours, rules and tone of voice. Nothing goes live until you approve it.
Days 4–7TestingWe test it with real questions on every channel, then fix anything that slipped.
Every monthMonthly tuningWe send a short report and keep tuning the answers.
IHERO MediaWebsitesThe site your customers find, built by the same studio.
IHERO MediaVideoThe video that sells you, filmed by the same studio.
Questions
The short answer is on each card. Open one for the detail, or type your own.
7 questions · none opened yet
Yes. It says so in its first message. The law has required that since August 2026, and customers are more relaxed when it's upfront. It still uses your business name, your prices and your tone of voice.
Hi! Any chance of a cut this Saturday?
AI assistantHi 👋 I'm Luna's AI assistant. Saturday has 10:00 or 14:30 with Maria. Which suits you?
No. It writes from the playbook you approve: your tone, your usual phrases, short and friendly. You read the answers before it goes live, and you can change any of them later.
Not like this
Your enquiry has been logged. Reference 48213.
Like this
AI assistantHi Sam! Saturday at 10:00 is free. Want me to book it?
It only answers from the playbook you approved, and it's built to say "let me check with the team" instead of guessing. Complaints, custom quotes and anything unusual are handed to you with a summary.
You can read every conversation and take over any chat from your phone at any time.
Can I get a refund for last week?
AI assistantLet me check with the team and get back to you.
Handed to you, with a summaryNot yet, and we won't pretend otherwise. It replies in English, Italian and most languages tourists write in. The Voice Desk takes calls in English and Italian. Today's AI doesn't handle Maltese well enough for us to put your name on it.
Usually not. We connect it to the WhatsApp number, Instagram, website and booking tool you already use. If anything needs changing, we tell you during the free audit, before you pay anything.
Replies to customers who message you are free. Messages you send first, like reminders, carry a small per-message fee from Meta (a few cents each). We pass it on at cost and show it in your monthly report.
About a week once you've approved your playbook. The Starter plan is often live in a couple of days.
That one isn't answered here yet. Send it to us and we'll reply within the day.
Send it on WhatsAppFree enquiry audit
Send us a WhatsApp. In 20 minutes we'll show you where your enquiries get lost and what it would take to fix it, whether you hire us or not.
A few taps and it's written
Your message
Hi IHERO, I'd like the free enquiry audit.
It opens in WhatsApp, where you can still edit it before sending.
What happens next
